According to the Keep Punching blog at OCregister.com:

"The "UFC 103: Franklin vs. Belfort" pay-per-view card is going toe-to-toe with the Floyd Mayweather Jr. vs. Juan Manuel Marquez HBO pay-per-view event on Sept. 19. "

"The UFC is known for its creative marketing and counter-programming tactics and it looks like the MMA giant has come up with a good plan to beef up awareness for UFC 103."

"The UFC will air a two-hour telecast of the UFC 103 undercard commercial free on Spike TV as a lead in for the UFC 103 main card on pay-per-view, according to a source at the UFC."

Main Card Bouts:
- Rich Franklin (25-4) -175 vs. Vitor Belfort (18-8) +145
- Junior dos Santos (8-1) -140 vs. Mirko "Cro Cop" Filipovic (25-6-2) +110
- Mike Swick (14-2) -185 vs. Martin Kampmann (15-2) +145
- Josh Koscheck (12-4) -500 vs. Frank Trigg (19-6) +305
- Tyson Griffin (13-2) -240 vs. Hermes Franca (19-7) +195

Preliminary Bouts:
- Efrain Escudero (11-0) -165 vs. Cole Miller (15-3) +135
- Jim Miller (14-2) vs. Thiago Tavares (14-3)
- Dan Lauzon (12-2) vs. Rafaello Oliveira (9-1)
- Paul Daley (21-8-2) vs. Brian Foster (10-3)
- Drew McFedries (8-5) vs. Tomasz Drwal (16-2-1)
- Jason Brilz (17-1) vs. Eliot Marshall (7-1)
- Vladimir Matyushenko (22-4) vs. Igor Pokrajac (21-5)
- Robert Emerson (9-7) vs. Rafael Dos Anjos (11-4)