Lots of research needs to be made for each event. Some promotions use facebook others wikipedia or insta or twitter, others have to be translated from Russian, Chinese, Spanish, Portuguese or Thai websites, or whatever language the information comes in. Sometimes I have to extract the fight cards from images because they dont exist in text format online. Its an amazing s**it show tbh LOL. Fight cards needs to be double checked and compared between sites, and posters and images needs to be found and edited... And thats just the preparation before posting lol
Whats amazing is how there is no standard and the lack of proper fight cards and information, the same week as the events are. I dont understand how some of them think they will survive when they dont have a fight card ready 4 days before the actual event, its still a mystery to me he he
That said, many promotions are starting to be more serious and up to date, but the standard is to have websites that are not really maintained and no fight cards at all still.
Little by little they discover the value of the attention they get with help from sites like us and start to up their game. Its an interesting evolution for sure. Im becoming an expert on MMA online marketing the backway LOL
Thanks bro!