The Strikeforce welterweight women’s champion, Miesha Tate, has signed a sponsorship deal with Toyo Tires. Tate wore the Toyo Tires logo on her fight shorts when she won the title from Marloes Coenen in July.

Via Toyo Tires press release:
Tate is a native of Tacoma, Washington, and was the 2010 WMMA (Women’s Mixed Martial Arts) Fighter of the Year. Associated with Team Alpha Male, the 25-year old, 5-foot 6-inch Tate fights in the 135 lb. weight class and has a background in wrestling and Jiu-Jitsu. In addition to wearing the Toyo Tires® logo on her fight shorts, Tate will also promote the Toyo Tires brand through appearances and additional marketing efforts.

Payout Perspective:
Even though many are counting down the days of Strikeforce, Tate has scored a sponsorship deal with Toyo Tires. Its a good deal since it involves her inside and outside the ring. This helps the Miesha Tate brand and forges her identity in women’s MMA. Certainly, with Gina Carano out of action, Tate is becoming the face of women’s MMA. Tate joins the Toyo Tires stable which recently signed Anthony Pettis and Mark Munoz.

Source - MMAPayout