Post subject: Spike TV's broadcast of UFC 113 nets 1.5 million viewers
Posted: Tue Jun 29, 2010 4:30 pm
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Spike TV's broadcast of UFC 113 nets 1.5 million viewers, tops two key demographics
Spike TV's Saturday night re-broadcastof May's "UFC 113: Machida vs. Shogun II" event drew an average audience of 1.5 million viewers Spike TV officials today announced.
The event was aired to counter this past weekend's "Strikeforce and M-1 Global: Fedor vs. Werdum" event, which reportedly earned approximately 500,000 viewers.
The UFC 113 broadcast was rated as the No. 1 most-watched programming in it's timeslot for all cable channels among men ages 18-34 and men ages 18-49.
Overall, the broadcast drew a 1.1 household rating with a 1.3 among men 18-49 and a 1.2 among men 18-34.
Meanwhile, Spike TV officials report that Showtime's broadcast of "Strikeforce and M-1 Global: Fedor vs. Werdum" averaged 412,000 viewers, according to Neilsen Media Research. Showtime does not typically release or comment on ratings figures, but MMAjunkie was earlier today advised by industry sources that the Showtime ratings figure is likely an early estimate and does not take into account DVR data (P2+), which peg the total average viewership at 550,000.
Showtime's broadcast of the "Fedor vs. Werdum" event actually drew a slightly higher ratings 1.38 household figure, as well as a 1.39 in men ages 18-34. Spike TV's figure was higher in men ages 18-49 with Showtime netting a 1.2.
A basic cable channel, Spike TV is available in approximately 98.6 million homes. Meanwhile, the premium cable channel Showtime is available in approximately 18 million homes.
Ratings points measure the percentage of viewers for an event among the total number of available households, thus allowing for Showtime's slightly higher ratings figure despite Spike TV boasting nearly three times as many viewers.
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