Man, there is something entirely wrong with that whole advert concept...
The trainers are pretty wierd-looking, too. Not as wierd as these:
http://www.vibramfivefingers.it/eng/sprint.aspx but at least these are wierd in a nice way (to me anyway...)
Also, very funny that the tagline below the video box on that site is "Antonio McKee Highlights". Wtf!?