Randy Couture signs deal with Spike TV, will star in Bellator reality TV show

MMA Fighting reports that UFC Hall of Famer Randy Couture has signed on with Spike TV to star in the Bellator reality show. Spike TV sent out a media alert this morning announcing a press conference set for next week to make the official announcement.
SI.com’s Loretta Hunt reported that Couture has signed a multi-year contract to appear in multiple projects. The article states that there is a possibility that there is the possibility that Couture may appear in other ventures on Viacom’s family of networks. The first project is a yet to be revealed reality show on Spike TV which MMA Fighting reports will differ from the UFC’s Ultimate Fighter.

Payout Perspective:

2013 is looking up for Bellator as its had a great first month. The launch of Bellator on Spike TV has gone well, it had Eddie Alvarez’s request for a preliminary injunction denied and now it has signed Randy Couture. The signing of Couture provides the company with credibility as its a solid name that most MMA fans will recognize. Undoubtedly, Bellator will tout him as an “MMA Hall of Famer.” Having Couture as an anchor for its reality show and other projects provides those projects with an instant boost. We will see if Bellator attempts to sign more UFC vets for its projects. For Couture, the move to Bellator may be risky (as he’s burned a bridge with Dana White who was not pleased with the move), but it gives him more opportunity to venture into more projects while still being involved in MMA.

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Cool! Randy is a character that has enough experience to do a good job for bellator. Will be interesting to see the development of the promotion and the tv deal on spike.